FREEDOM BODY
Freedom Body is theoretical a body care line focused on caring for its customers from the outside to the inside, focused on taking care of your skin and mental health. With 10% of profits being donated to Active Mind, an organization focused on education on common mental illnesses like anxiety and depression; Freedom Body looks to make a difference.
For this collection, I created two packaging executions, one that had to be a milk carton and another a label wrap. Later, I expanded the project by adding a print ad and six social media ads to showcase the products.
In the execution, I illustrated wrapping elements associated with the scent of each product to engage the consumer to pick up, read, and continue to turn the product around. The colors are also associated with its scent, making it easy to expand the line of products if necessary and easy for consumers to associate the products with its designated line.
Packaging
Packaging Components
All of the ads, excluding the print ad below, were created in Adobe Express. They were created with the intent to be templates for the theoretical brand to use themselves or just easily adaptable for the brands team.
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Print Ad
Instagram Post Ads
Instagram Story Ads
This campaign was created for a class project, with no affiliation to any brand . The use of the trade name, copyright, or trademark in my student portfolio are for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.