BEST MAID PICKLES
Founded in 1926 by the Dalton Family, Best Maid Pickles has been a long-lasting Texan favorite brand. With lots of brand recognition behind their mascot Miss Smiley, the brand has been a staple in homes across the southern states. Texas-based and Family operated, the brand is sold at significant retailers, online on their site, and at their Emporium.
This project involved creating a new logo, where I adopted the short name Best Maid, an identity system, ephemera, packaging, advertisements, environmental, and an annual report. While designing, I kept in mind the goal of creating new branding that reflects the old will excite consumers and be easily adaptable for all business areas.
Rebrand
Logo Lockups
Stationary
Front of Envelope
Back of Envelope
Back of Business Card
Front of Business Card
Business Folder
Letterhead
Ephemera
Packaging
Beer Bottle Packaging
Beer Bottle Carrier
Shipping Box
Pickle Jar Back View
Pickle Jar Front View
Pickle Jar
Advertising
Environmental
Storefront
Bitter Beer Promotional Poster
Store Hours Sign
Store Display
Store Display Filled
Delivery Truck Front
Delivery Truck Front
Annual Report
This campaign was created for a class project, with no affiliation to any brand . The use of the trade name, copyright, or trademark in my student portfolio are for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.