Lyssy and Eckel manufacture quality cattle feeds, deer feeds, show calf feeds, show lamb feeds, show goat feeds, horse feeds, cottonseed cubes, range cubes, minerals, and custom formulations. They also offer a complete line of agricultural products, including tack, animal health, and wildlife products.

In the rebrand, I wanted to make the site easier to navigate, increase sales, and become an authoritative resource for our customers. Founded in my hometown, I came into the project with extensive knowledge of the brand and its customer base. Keeping their signature LE monogram from the original cattle brand of the company, I incorporated it into a new badge to better fit the new design choices. Bright colors were also brought into the design. Integration of hover states was added throughout the prototype to engage the customer to shop more areas of the site. More customer images were also included to show how well the product works and allow customer recognition.